What WIQ does.

WIQ works in two places: beside the email in Outlook, and in a dashboard for you and your team. Here is what each part does for your desk.

Reads requestsYour historyQuotes and repliesWins and lossesTruck costsLane trendsShippersRFQs

It reads the request for you.

Open a quote request and WIQ pulls out every lane in it. A request with twelve lanes becomes twelve lanes, ready to price. Nobody retypes anything.

  • Pickup, delivery, equipment and dates
  • Zip codes, weight and commodity
  • Emails with many lanes at once
Quote request · Shipper

“Need rates on these for next week: Atlanta 30336 to Dallas 75261 dry van, Fresno 93725 to Denver 80216 reefer, and Pittsburgh 15205 to Charlotte 28208 on a flatbed.”

WIQ found 3 lanes
Atlanta, GA 30336 → Dallas, TX 75261Dry van
Fresno, CA 93725 → Denver, CO 80216Reefer
Pittsburgh, PA 15205 → Charlotte, NC 28208Flatbed

It shows what you paid and quoted before.

Beside every lane you see your own truck cost and your own past quotes on it. WIQ starts with the exact city pair and the last few days, and widens only when it needs more loads.

  • The middle of what you paid, with the range
  • How many quotes you sent and won
  • A strength score for how much to trust it
wiq
Atlanta, GA → Dallas, TXDry van, 780 miles

It builds the quote and sends it from you.

Type the truck cost, add your margin, and see the rate. When it looks right, one click sends a clean quote from your own email address, in your own template.

  • Your margin added for you
  • Partial loads priced by how much trailer they take
  • Your template, your greeting, your signature
Truck cost$1,650+ margin18%=$1,947
Your reply, from your own address

Hi there,

Here are your rates:

EquipmentPickupDeliveryQuote
Dry vanAtlanta, GADallas, TX$1,950
ReeferFresno, CADenver, CO$3,350

Thanks,

It keeps score for you.

Every quote you send lands in one list. With inbox reading on, WIQ reads the shipper’s reply and marks the quote won or lost, so your win rate stays honest without a spreadsheet.

  • See what is still waiting
  • Wins and losses marked from the reply
  • Booked loads with their margin
Your quotes this week
Atlanta, GA → Dallas, TX$1,975 · sent 2 hours ago
Waiting
Fresno, CA → Denver, CO$3,350 · “We’ll go with you on this one”
Won
Laredo, TX → Oklahoma City, OK$1,600 · “Went another way, thanks”
Lost
Pittsburgh, PA → Charlotte, NC$1,420 · sent yesterday
Waiting

It fills in your truck costs.

Once you book the truck, WIQ saves what you paid on that lane, so your truck cost history builds itself. Today that comes from your rate cons: set one Outlook rule and every rate confirmation goes to your WIQ address. Direct TMS connections are on the way.

  • Reads the PDF, nothing to type
  • Matched to the right lane
  • Every load makes the next quote sharper
PDF
Rate confirmation.pdfForwarded to your WIQ address
Fresno, CA → Denver, COReefer
Carrier pay$2,900
Saved as truck cost on this lane

It shows how every lane is moving.

Charts of your truck cost and your quotes on any lane over time, with the margin between them. You see costs creeping up before they eat into what you make.

  • Any lane, any stretch of time
  • Margin shown between the lines
  • Truckstop market rates beside yours
Atlanta, GA → Dallas, TX · last 12 months
Your truck costYour quoteYour margin
Truckstop rates show in their own box beside yours, once connected.

Which shippers are worth your time.

Every shipper buys differently. Some book at a healthy margin, some only when you’re the cheapest, and some just want a number to take back to their carrier. WIQ shows you which is which, from your own quotes and wins.

Shipper, last 90 days
Quotes
Booked
Win rate
Margin you win atWin margin
Trend
What it tells you
Produce grower, CA
64
3
5%
9%
Cooling
Shops your price. Books 1 in 20, and only when you are the cheapest.
Beverage distributor, TX
28
6
21%
12%
Warming
Price first, but coming around. Worth a sharper quote on its best lanes.
Paper mill, GA
37
19
51%
17%
Steady
Books half of what you send, at a fair margin. Keep doing what works.
Steel supplier, PA
21
14
67%
22%
Warming
Pays for service. Books most quotes at your best margin.
BookedQuoted, not bookedMade-up sample shippers.

Know who is price shopping

A shipper who asks for 64 quotes and books 3 is using your number to check their carrier. Answer fast, but don’t chase it.

Know what each one will pay

See the margin you actually win at with each shipper, so you quote the steel supplier like the steel supplier.

See who is warming up

WIQ flags shippers sending you more work, and the ones going quiet, before it shows up in your month.

RFQs, handled.

Annual bids, quarterly bids, the 200-lane spreadsheet that shows up on a Friday. Price every lane from your own numbers and send it back the way they asked.

Annual bidPaper mill, GA · 48 lanes · due Friday
  1. Received
  2. Priced
  3. Submitted
  4. Awarded
48lanes priced
38won, 79%
10lost, most by under $50
16%average margin on the wins
Lane
Your truck
Your quotes
Your bid
Result
Atlanta, GA → Dallas, TXVan · 52 loads a year
$1,650
$1,975
$1,940
Won
Fresno, CA → Denver, COReefer · 26 loads a year
$2,900
$3,350
$3,295
Won
Laredo, TX → Oklahoma City, OKVan · 40 loads a year
$1,340
$1,600
$1,655
Lost by $40
Pittsburgh, PA → Charlotte, NCFlatbed · 18 loads a year
$1,180
$1,420
$1,410
Won
Joliet, IL → Nashville, TNVan · 34 loads a year
$1,090
$1,320
$1,305
Won
5 of 48 lanes shownMade-up sample bid.

Drop in the bid, price every lane from your trucks, your quotes and the market, send it back in their template, then load the results to see what you won and by how much you missed.